In doing business, of course, we need effective ways so that our business can run smoothly. One way is to use an influencer. How Influencer Marketing Works and Its Benefits can be used to increase and advance your business if the method is right and on target. Therefore, these influencers are widely used by various businesses.
So what exactly is Influencer marketing and why is it becoming popular? Now the word influencer has become a fairly common term in the business world. You must also often see this trend, where many celebrities do promotions for brands that appear on the screen or digital marketing in various media, especially on various types of social media such as Facebook and Instagram.
Influencers generally have many followers on their social media accounts. but some influencers do not have a large number of followers but can still make an impact on many people.
The real power of an influencer lies in his influence and how he can convince someone. That's what makes a business owner ask influencers to promote their products or services.
Influencers who help with this promotion are known as influencer marketing. Influencer marketing is one way in digital marketing where the company attracts influencers to work together to increase brand awareness and sales.
Influencer Marketing is a promotional, marketing, or marketing activity using social media influencers such as Facebook, Instagram, Youtube, or Twitter. The target audience when promoting from an influencer is the influencer's followers or viewers.
Influencer marketing is part of native advertising, or you can say that it is paid content that displays form, function, and quality that can sell.
For example, if you work with an influencer who has 50,000 followers. This number is more when compared to the followers of your own business social media account.
That way, the general public can know, get to know, learn about your brand or product from content created by influencers. Because of this, influencer marketing can help brands increase their reach and brand awareness.
This marketing technique is known to be quite effective, especially if it comes directly from people who use your product or service directly. It is undeniable, word of mouth promotion remains one of the most effective marketing techniques, especially in today's digital era.
Increase sales
Influencers generally have relationship connections and already have good trust with their followers. when an influencer mentions or recommends a certain brand on their social media
This can make followers believe and be encouraged to know or buy the products offered. In addition, followers usually ask influencers what product recommendations they recommend to buy.
Well, the chef also usually provides information about how to process certain foods and the best ingredients. for example, such as how to make delicious dishes, now the chef will mention the brand of cooking spices and their ingredients and benefits.
When you are looking for a brand of cooking spice and it has been reviewed and recommended by the chef, you will go right away to trust the product or brand.
If your beauty products are reviewed by people who are well known in the field, then the audience will be more interested because they are sold with those who recommend accordingly.
Generally, influencers will make a combination of product photos and captions or product videos and captions or just a review.
In practice, the "weapons" of these influencers are not complicated. Because only armed with a smartphone with a camera that has good quality and an idea to make what the review looks like. They will find out in advance about the product they are going to make a review of.
After getting a job order, the influencer will get various details about the product that will be reviewed. Influencers will get brand guidelines, actions, company profiles, and other details for review materials.
Influencers will try the product first. Generally, they will get a loan for the product or get it for free to try.
The influencer will write a review which can be in the form of photos and captions, videos with captions, and writings based on the guidelines and company details that have been obtained. Reviews from influencers with social media and blogs will be read and watched by their followers because they trust the influencer, his originality, and honesty.
So what exactly is Influencer marketing and why is it becoming popular? Now the word influencer has become a fairly common term in the business world. You must also often see this trend, where many celebrities do promotions for brands that appear on the screen or digital marketing in various media, especially on various types of social media such as Facebook and Instagram.
How Influencer Marketing Works and Its Benefits
You need to know how influencer marketing works and its benefits, of course, you need to know to support your business sales. Here is the discussion:What is Influencer Marketing
As the name suggests, an influencer can be interpreted as someone who can have a wide influence on society. Influencers can be artists, bloggers, YouTubers, celebrities, or also public figures who are considered important in a community.Influencers generally have many followers on their social media accounts. but some influencers do not have a large number of followers but can still make an impact on many people.
The real power of an influencer lies in his influence and how he can convince someone. That's what makes a business owner ask influencers to promote their products or services.
Influencers who help with this promotion are known as influencer marketing. Influencer marketing is one way in digital marketing where the company attracts influencers to work together to increase brand awareness and sales.
Influencer Marketing is a promotional, marketing, or marketing activity using social media influencers such as Facebook, Instagram, Youtube, or Twitter. The target audience when promoting from an influencer is the influencer's followers or viewers.
Influencer marketing is part of native advertising, or you can say that it is paid content that displays form, function, and quality that can sell.
Benefits of Using Outside Influencer Marketing
Using the services of this influencer has various benefits for your business interests, here are some of them:Increase brand awareness
If your product or brand is still relatively new with a small number of followers on social media accounts, then influencer marketing can help you increase brand awareness.For example, if you work with an influencer who has 50,000 followers. This number is more when compared to the followers of your own business social media account.
That way, the general public can know, get to know, learn about your brand or product from content created by influencers. Because of this, influencer marketing can help brands increase their reach and brand awareness.
Word Of Mouth
If someone provides information or recommendations about a product, service, or brand from their account, that is known as word of mouth or commonly known as word of mouth.This marketing technique is known to be quite effective, especially if it comes directly from people who use your product or service directly. It is undeniable, word of mouth promotion remains one of the most effective marketing techniques, especially in today's digital era.
Increase sales
Influencers generally have relationship connections and already have good trust with their followers. when an influencer mentions or recommends a certain brand on their social media
This can make followers believe and be encouraged to know or buy the products offered. In addition, followers usually ask influencers what product recommendations they recommend to buy.
Build Trust in the Brand Quickly
Influencers or people who are experts in certain fields and have thousands of followers on social media can increase the credibility of the brands they promote with the content they share. For example, on Instagram, there is a chef who often shares information and tips on how to cook food, choose ingredients, and so on.Well, the chef also usually provides information about how to process certain foods and the best ingredients. for example, such as how to make delicious dishes, now the chef will mention the brand of cooking spices and their ingredients and benefits.
When you are looking for a brand of cooking spice and it has been reviewed and recommended by the chef, you will go right away to trust the product or brand.
Reach Target Audience Effectively
By choosing the right influencers and matching the product, you can reach a target audience that is not only large but also effective. for example, you sell beauty products, then you can collaborate with influencers who usually create content about beauty or review cosmetics.If your beauty products are reviewed by people who are well known in the field, then the audience will be more interested because they are sold with those who recommend accordingly.
How Influencer Marketing Works
The implementation of influencers in a company or brand is quite important when a new product is sold. An influencer will make a review and copy on various social media such as Youtube, Facebook, Instagram, Pinterest, Snapchat, and other social media.Generally, influencers will make a combination of product photos and captions or product videos and captions or just a review.
In practice, the "weapons" of these influencers are not complicated. Because only armed with a smartphone with a camera that has good quality and an idea to make what the review looks like. They will find out in advance about the product they are going to make a review of.
After getting a job order, the influencer will get various details about the product that will be reviewed. Influencers will get brand guidelines, actions, company profiles, and other details for review materials.
Influencers will try the product first. Generally, they will get a loan for the product or get it for free to try.
The influencer will write a review which can be in the form of photos and captions, videos with captions, and writings based on the guidelines and company details that have been obtained. Reviews from influencers with social media and blogs will be read and watched by their followers because they trust the influencer, his originality, and honesty.
Closing
That's a discussion about How Influencer Marketing Works and its Benefits that can help you increase awareness and sales of your products. The use of these influencers has various benefits as long as you choose the right influencer and match your product.
